Product Reviews
Mystery Shopping Survey (Kohl's)
Survey Results
Have you every considered shopping with this retailer before?
Yes - 89% No - 11%
Yes - 89% No - 11%
Did you mystery shop online at the retailer’s website or at the retailer’s local store?
Shopped Online - 5% Shopped Locally - 95%
Shopped Online - 5% Shopped Locally - 95%
How would you rate your first impression of the over all store/website layout?
Excellent - 31% Very Good - 42% Good - 21% Fair - 4% Poor - 3%
Excellent - 31% Very Good - 42% Good - 21% Fair - 4% Poor - 3%
How would you rate the overall design/organization of this retailer’s store/website?
Excellent - 27% Very Good - 44% Good - 21% Fair - 6% Poor - 1%
Excellent - 27% Very Good - 44% Good - 21% Fair - 6% Poor - 1%
Where you able to find the specific products/items you were interested in with ease?
Very Easily - 29% Somewhat Easily - 32% Somewhat Difficult - 9% Very Difficult - 29%
Very Easily - 29% Somewhat Easily - 32% Somewhat Difficult - 9% Very Difficult - 29%
How satisfied were you with the variety of products that this retailer had to offer you?
Extremely Satisfied - 33% Very Satisfied - 54% Barely Satisfied - 12% Not Satisfied - 1%
Extremely Satisfied - 33% Very Satisfied - 54% Barely Satisfied - 12% Not Satisfied - 1%
How easy was it to determine the cost of the items that you were interested in purchasing?
Very Easy - 57% Fairly Easy - 32% Mildly Difficult - 7% Very Difficult - 4%
Very Easy - 57% Fairly Easy - 32% Mildly Difficult - 7% Very Difficult - 4%
Did you find the staff of this store was helpful and courteous? If you shopped online, did you find it easy to locate a Contact Us or Customer Service link for assistance?
Extremely - 43% Somewhat - 33% Not really - 17% Not at all - 7%
Extremely - 43% Somewhat - 33% Not really - 17% Not at all - 7%
Overall, were you pleased with the quality of service that this store provided?
Extremely - 42% Somewhat - 40% Not really - 13% Not at all - 5%
Extremely - 42% Somewhat - 40% Not really - 13% Not at all - 5%
How would you rate your experience when checking out?
Extremely Satisfied - 50% Very Satisfied - 32% Barely Satisfied - 12% Not Satisfied - 6%
Extremely Satisfied - 50% Very Satisfied - 32% Barely Satisfied - 12% Not Satisfied - 6%
How would you rate your overall satisfaction with your shopping experience?
Extremely Satisfied - 34% Very Satisfied - 49% Barely Satisfied - 16% Not Satisfied - 1%
Extremely Satisfied - 34% Very Satisfied - 49% Barely Satisfied - 16% Not Satisfied - 1%
How likely are you to shop with this retailer in the future?
Highly Likely - 65% It is possible - 29% Not Likely - 6%
Highly Likely - 65% It is possible - 29% Not Likely - 6%
Do you see yourself recommending this retailer’s store/website to your friends and family?
Definitely - 55% Probably - 36% Probably Not - 8% Definitely Not - 2%
Definitely - 55% Probably - 36% Probably Not - 8% Definitely Not - 2%
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